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Data protection

1. Preamble

La Muel Lingerie, Prinzregentenplatz 23, 81675 Munich, Germany (hereinafter "we"), as the operator of the website and the web shop at www.lamuel.de, takes the protection of personal data very seriously and is committed to respecting the privacy of all users. Users' personal data is handled in compliance with the applicable legal provisions, in particular the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG).

2. Responsible body

The responsible body within the meaning of the data protection law is La Muel Lingerie, Laura Müller, Prinzregentenplatz 23, 81675 Munich, Germany.

Representative resident in Germany according to Section 1 Paragraph 5 Sentence 3 BDSG:

Laura Müller, Truderinger Straße 102, 81673 Munich, Germany, E-Mail: contact@lamuel.de

3. Collection and use of personal data provided by you

We collect, process and use the personal data you provide when placing an order only for the establishment, implementation and processing of your user relationship and the purchase contracts concluded with us. This also includes the transfer of your data to third parties and their use, insofar as this is necessary for the establishment, implementation and processing of your user relationship and the purchase contracts concluded.

We expressly point out that the personal data you provide will not be passed on to third parties, either for a fee or free of charge.

a. Sending newsletters

If you have expressly consented to this, we will collect and use your personal data to send you our newsletter, in which we inform you about our brand and products. The newsletter can be sent electronically (by email) or by traditional post.

The declaration of consent you may have given was made by clicking one or both of the following checkboxes:

□ La Muel Lingerie Newsletter

with reference to the sentence "Registration is based on our privacy policy." and by clicking the "Register" button.

We use specialised service providers to send newsletters. These service providers process your personal data exclusively on our behalf and in accordance with our instructions. Compliance with these data protection regulations and the necessary security measures is guaranteed.

Furthermore, you can revoke your consent to us at any time without having to comply with a specific form (e.g. by email). You can object to the use and processing of your data for marketing purposes at any time by sending an email tocontact @lamuel.de .

b. User data we collect; cookies

When you access the website www.lamuel.de, your Internet browser automatically transmits data to our server for technical reasons. This includes the date and time of access, the URL (address) of the referring website, the file accessed, the amount of data sent, the browser type and version, and the operating system you are using.

This data is always stored separately from other data that you may enter when using our website. It is not possible for us to assign this data to a specific person. The data also does not contain any information that allows conclusions to be drawn about individual users.

The aforementioned data is collected and used exclusively for statistical purposes and for analysis purposes, such as improving the offer, and is subsequently deleted.

Like many other websites, we use cookies to collect user data in order to ensure that our website runs smoothly, particularly when using the shopping cart function. Cookies are small text files that are stored in the cache of your Internet browser. Cookies enable your Internet browser to be recognized.

We do not link the usage data with any other personal data you provide, do not evaluate it for other purposes and delete it immediately as soon as it is no longer required for technical reasons.

If you do not want cookies to be used, you can prevent them yourself: The help function in the menu bar of most web browsers will tell you how to set your browser so that it does not accept new cookies, alerts you when new cookies are received, or deletes all cookies you have already received. However, cookies enable you to use some of the functions on our website, so we recommend that you leave the cookie function switched on.

c. Functions of social media

This website integrates third-party social media providers (Facebook, Instagram, Vimeo). These social media features may collect data such as your IP address or pages you visit on our website and may set a cookie to ensure their full functionality. Social media features are hosted by a third party. Your interactions with such third-party social media features are subject to their policies and not ours.

4. Use of web analysis tools

a. This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transferred to and stored by Google on servers in the United States. Please note that we use Google Analytics with the extension "_anonymizeIp()" so that your IP address will only be processed in a shortened form to prevent it from being linked to a specific person.

Google will use this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where third parties process the data on Google's behalf. Google will never associate your IP address with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can also prevent the transmission of information to Google at any time by installing the deactivation add-on provided by Google ( https://tools.google.com/dlpage/gaoptout?hl=de) .

b. We use Facebook Pixel. Facebook Pixel is an analytics tool that measures the effectiveness of our advertising. It helps us understand what actions people perform on our website.

5. Storage and data security

Your personal data will be stored and processed on our behalf by the provider Shopify.com.

When you visit or make a purchase from a merchant's store hosted on Shopify, your information is legally under the control of the merchant whose store you visit or purchase from. So, for example, Shopify does not decide how long to keep your information; that is the merchant's decision. This means Shopify cannot help you access, correct, delete, or transfer your information without a request from the merchant. To make a request regarding your personal information, you must contact the merchant directly. If you make such a request to us, we will forward your request to the appropriate merchant and help them respond to your request. However, if the merchant no longer exists, we may be able to help you directly. We also do not and will not "sell" your customers' information, as defined under California law.

To protect the security of your information during transmission to our server, we use the Secure Sockets Layer (SSL) transport protocol. This protocol encrypts the information you transmit.

6. Right to information, correction, blocking or deletion

According to the Federal Data Protection Act, you have the right to free information about your stored data as well as the right to correct, block or delete this data. You can request information about the extent to which your data is used at any time. You can also revoke any consent you have given for data collection, storage and use at any time with effect for the future.

We are happy to answer any further questions you may have about data protection and the processing of your personal data. If you have any questions, information, correction, blocking or deletion of data, please send an informal email tocontact @lamuel.de or by post to: La Muel Lingerie, Prinzregentenplatz 23, 81675 Munich, Germany.

According to EU Regulation No. 524/2013, we are obliged to point out that the European Commission operates a platform for out-of-court online dispute resolution (so-called OS platform) at http://ec.europa.eu/consumers/odr/ .

7. Secure data transfer

Your data (e.g. when placing an order) is only transmitted securely using encryption. We use the SSL (Secure Socket Layer) coding system.

As of December 2024

Sold by:

La Muel Lingerie

Laura Müller

Prinzregentenplatz 23

81675 Munich

Germany

VAT identification number: DE310272099

E-Mail: contact@lamuel.de